You may consider Pokémon Go! to be just a fad, but it heralds in a new era of augmented reality and the commoditization of app data. Millions of people are walking around, pointing their phone cameras at imaginary beasts, and then sharing the collected data with Niantic, the maker of the app.
Pokémon Go! may seem like it is all fun and games, but it is really about the business of data. That data presents financial opportunities, but creates risk too. As disclosed by Thomas Rid, the US Government has already issued operational security guidance for intelligence officers and friends playing Pokémon GO.
Pokémon Go! data will certainly be useful in legal proceedings (particularly if you crash your car while playing), and has already been used to catch a cheating boyfriend.
So heads up, Pokémon Go! players, we are pretty sure that “What’s your Pokémon level?” will be asked in an examination for discovery some day soon.